Commercial Usage

You can use what you make with Gullabs commercially. Ads, social posts, product pages, client work, pitch decks, and paid campaigns are all fine, on every plan, with no attribution required. This page explains what that covers, where the limits are, and what you are responsible for. It forms part of our Terms of Service.

As between you and Gullabs, you own the images, video, and other content the Service generates for you (“Output”), subject to the Terms and the restrictions below. Gullabs does not claim ownership of your Output and does not license it to other customers.

• AI models are probabilistic, so similar prompts can produce similar Output for different users. We cannot guarantee that your Output is unique or that you can obtain exclusive rights in it.
• Copyright protection for AI-generated works varies by country and is still developing. Where you need enforceable rights, consider adding original human creative contribution and consult a lawyer.

You may use Output, without attribution, to:

• Run paid and organic advertising on any platform.
• Publish social content, reels, stories, and video for your own brand or for clients.
• Populate product pages, marketplaces, email campaigns, landing pages, and printed materials.
• Deliver work to clients as part of agency or freelance services, and charge for that work.
• Use Output in presentations, pitches, internal training, and investor materials.

Commercial rights are the same on every plan. Plans differ in credit allocation, features, and limits, not in what you are allowed to do with Output.

Details of credit allocations are in the Credit Usage Guide and on the pricing page.

You may not use the Service or Output to:

• Resell, sublicense, or redistribute the Service itself, raw model access, or Output as a standalone stock library or dataset.
• Create content that infringes third-party trademarks, copyrights, or designs, including recreating protected characters, logos, or products you do not have rights to.
• Depict a real, identifiable person's face, voice, or likeness in a realistic way without their consent, or present synthetic content as a genuine recording of real events.
• Produce fake reviews, testimonials, or user-generated content that claims to come from real customers when it does not.
• Make advertising claims that are false, misleading, or that violate advertising, consumer-protection, or sector-specific rules (for example health, financial, or alcohol advertising).
• Train, fine-tune, or benchmark other AI models on Output at scale.
• Use Output in any way prohibited by the Acceptable Use section of the Terms.

Brand DNA works by extracting colors, fonts, imagery, and tone from a website you submit, and by using logos, product photos, music, and other assets you upload. You are responsible for having the rights to use those assets and to let Gullabs process them.

• Only connect brands you own or are authorized to represent, such as a client who has engaged you.
• Obtain written consent before uploading images or audio of real people, and before generating content that resembles them.
• Licensed stock, fonts, and music you upload remain subject to their original license terms; check that those terms allow use in AI-generated derivatives.

Some countries, industries, and platforms require you to disclose when content is AI-generated or synthetically altered, and several advertising platforms have specific rules for AI-generated media. You are responsible for meeting those requirements wherever you publish Output. Gullabs may embed provenance metadata in Output to support transparency; do not remove it where disclosure is required.

You are responsible for reviewing Output before you publish it and for how it is used. Gullabs provides the tools; it does not review your campaigns, verify your claims, or clear rights on your behalf. If a third party claims that your Output or your use of it infringes their rights, you are responsible for resolving that claim, as described in the indemnification section of the Terms.

Not sure whether a specific use is allowed? Email support@gullabs.com or reach us through the contact page before you publish.